Selling Match Tickets for Season Ticket Holders

[evertonandchelmsford]

This is a really good initiative that we've agreed a deal for.

http://www.evertonfc.com/news/archive/20...th-stubhub

Everton Football Club has agreed a three-year partnership with US-based StubHub, the world’s largest ticket marketplace.


The groundbreaking partnership is the largest commercial deal, excluding shirt sponsorship and retail, in the Club’s history and secures StubHub, owned by eBay, as the official secondary ticket partner.


Under the new deal, season ticket holders will have an official channel to sell their seat for any home fixtures that they are unable to attend.


The partnership with the Blues is one of StubHub’s first forays into the Barclays Premier League and the UK, but they bring a wealth of experience after successfully working alongside over 65 of the most prominent brands in music, media, ticketing and sport – including baseball’s Boston Red Sox.


It also marks an industry-first as there are no restrictions on pricing set by the Club or StubHub – it will be the only official marketplace where Evertonians can purchase tickets directly from other Evertonians.


Previously in the secondary ticket market, purchases were severely limited and were sold on at face value, plus service fees, but the deal allows Season Ticket holders to choose the price that they list their seat.


The Club are working closely with StubHub to offer a seamless secondary ticket selling, buying and match day experience for Blues fans. A dedicated StubHub pick-up point will be located at the Bullens Road Box Office at Goodison Park, where buyers can collect their tickets on the day of the match.


Dave Biggar, Commercial Director at Everton Football Club, said: “StubHub enters the UK market with a great track record working with major sports brands in the US. It was important for us to find a partner who takes the fan experience as seriously as we do. StubHub’s focus on service, plus the support provided online, over the phone and in person at the stadium, made it the natural choice for us.”


Brigitte Ricou-Bellan, International General Manager at StubHub said: “As a new entrant to the UK market, we are always keen to team up with powerful brands such as Everton who enjoy a passionate supporter base. We share their passion for serving fans and we look forward to working with the club to bring a best-in-class marketplace and experience to their supporters.


“This deal is ground-breaking in the industry as it removes restrictions on sales, putting the power back into the hands of the fans. We are confident that our approach to ticketing and e-commerce will be beneficial to the club, the industry, and most importantly, supporters.”

So basically if you are a season ticket holder and cant make a certain game, you can re sell your ticket at whatever value you want, through the ticket company who will then go to Everton and print off an individual ticket for that game.

[OJL]

Seems fantastic. Will be great to get 20 quid or so back when I can't make it and give someone a cheaper ticket

[1878evertonian]

Good idea, hopefully people dont try and over charge fellow blues for the big games like united or the derby. Should be ok though as long it's not sold at the last minute

[evertonandchelmsford]

I think the one game i probably wont do as it stands is Wigan on boxing day but cant imagine that would be near to a sell out anyway but the good thing is as its season ticket seats they will be better views than the ones that get left to the last minute right behind a pillar.

[Mein blut ist blau]

(07-23-2012 10:12 PM)evertonandchelmsford Wrote:  I think the one game i probably wont do as it stands is Wigan on boxing day but cant imagine that would be near to a sell out anyway but the good thing is as its season ticket seats they will be better views than the ones that get left to the last minute right behind a pillar.

Don't kid yourself. They'll still try to palm you off with them if they think they can get away with it. Maybe not for the likes of wigan, but for villa, spurs & clubs either of that stature or bigger, it'll definitely happen.

[1878evertonian]

I wonder if you'll only be able to sell your ticket once all the general sale tickets have been sold? Otherwise the club will lose out on money if they aren't able to sell the general sale tickets because people are buying other fans season ticket seat instead

[Mein blut ist blau]

(07-24-2012 06:40 PM)1878evertonian Wrote:  I wonder if you'll only be able to sell your ticket once all the general sale tickets have been sold? Otherwise the club will lose out on money if they aren't able to sell the general sale tickets because people are buying other fans season ticket seat instead

That's exactly what'll happen. Why would the club sign up for somethin' they've already got the ST money for? It makes no odds to the club, they've got that dough.

STH's don't benefit from it, really. They can still make their own arrangments.

[OJL]

(07-24-2012 06:46 PM)Mein blut ist blau Wrote:  

(07-24-2012 06:40 PM)1878evertonian Wrote:  I wonder if you'll only be able to sell your ticket once all the general sale tickets have been sold? Otherwise the club will lose out on money if they aren't able to sell the general sale tickets because people are buying other fans season ticket seat instead

That's exactly what'll happen. Why would the club sign up for somethin' they've already got the ST money for? It makes no odds to the club, they've got that dough.

STH's don't benefit from it, really. They can still make their own arrangments.

they benefit cos they're getting paid by StubHub for it.

I'm certainly going to benefit, there'll be a few games I won't be able to make, mainly the night ones and it will mean I'll be able to get some money back that I wouldn't have got without it

[Mein blut ist blau]

That's cos you live in essex. For the majority (Who are able to pass their ST's on in person) it'll make little or no difference.

[OJL]

(07-24-2012 06:59 PM)Mein blut ist blau Wrote:  That's cos you live in essex. For the majority (Who are able to pass their ST's on in person) it'll make little or no difference.

Ye maybe. There's not really any negatives about it though. I'm sure there are plenty of people in Liverpool who might benefit. For starters it means you don't have to give someone your ST